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L’Oréal Brandstorm 2026 is the world’s largest youth innovation challenge! This year, you’ll craft the future of luxury fragrance with pioneering tech & science.

Calling all trailblazers, dreamers, and innovators aged 18-30! No matter your background, if you have ambition and creativity, this is your moment to shine.

Why join? Real-World Experience, Skill Development & Mentorship, and Global Exposure

Compete in U.S. Finals in New York City, with the winning team going to Global Finals in Paris!

The Ultimate Prize: A SeedZ Management Trainee (MT) opportunity with L’Oréal USA, plus a 3-month mission in Paris HQ for the Global Winning Team!

For more than 110 years, L'Oréal has devoted their energy and their competencies solely to one business: beauty. L'Oréal has chosen to offer their expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. They are committed to fulfilling this mission ethically and responsibly.

Benefits to all participants:

1) Get certified and add it on your resume
2) Unlock new skills
3) Fast-track to professional opportunities at L'Oréal
4) Premium access to adobe express tool

Local winners:

1) Get coached by L’Oréal experts
2) Pitch in-person at the L’Oréal HQ in Paris (travel expenses covered)!

Main prize:

1) Get hired at L’Oréal & go on a professional mission at L’Oréal HQ in Paris!

Brandstorm is open to all, students & professionals, of all fields and level of study, aged between 18-30 years old. No prior experience or specific background required.