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Klutch Athletics

Social Media Manager

Job Description

Klutch Athletics is seeking a dynamic and creative Social Media Manager who will take ownership of our social media presence. This role requires a passionate individual who can live, breathe, and drive our social media footprint, ensuring alignment with our brand values and voice. The ideal candidate will be responsible for developing and executing social media strategies across various platforms, creating compelling content, and engaging with our audience to build a strong community around the Klutch Athletics brand.

 

Closing Date: Sep 27, 2024

Full-Time
Remote
Company Description

Klutch Athletics is an athlete-first sportswear brand founded by Rich Paul and co-authored by New Balance. Our products and brand are built to serve every stage of the athlete's journey through a higher standard of performance, innovation, and style in everything we create, both on and off the field of play. The brand sits firmly at the intersection of sport, culture, and community.

As a distinct entity from Klutch Sports Group, we are committed to creating a positive impact through our partnerships and community engagement. Our mission is to inspire and uplift communities while offering stylish, high-quality sports apparel tailored for young athletes.

 

Key Responsibilities

  • Content Creation and Management:

    •  Develop, curate, and manage high-quality content across all social media platforms (currently focused on Instagram, with plans for expansion).

    •  Create a robust social media calendar and execute planned campaigns, promotions, and content strategies.

    •  Generate innovative ideas for content that align with Klutch Athletics’ brand voice, which sits at the intersection of sport, culture, and community.

  • Platform Strategy Development:

    •  Expand Klutch Athletics' presence on additional platforms, including but not limited to TikTok, YouTube, and Twitter.

    •  Stay on top of social media trends and create content that resonates with our target audience of young athletes, aligning with our brand's focus on performance, innovation, and style.

  • Community Engagement:

    • Engage with our audience, respond to comments, and build relationships with followers.

    • Develop and execute strategies for community-building, emphasizing Klutch Athletics’ core values of sport, culture, and community connection.

  • Collaboration and Partnership:

    • Collaborate with internal teams, including creative, product, and marketing, to align social media strategies with overall brand goals.

    • Work closely with New Balance’s social media team to ensure cohesive brand messaging.        

  • Data Analysis and Reporting:

    • Monitor, analyze, and report on key metrics and KPIs to evaluate the effectiveness of social media strategies and campaigns.

    • Utilize insights to continually optimize and improve content performance and engagement.

Qualifications:

If you do not meet all these qualifications but still believe you are a talented social media manager, then still feel free to apply!

  • Deep understanding of social media platforms, trends, and tools, with a proven ability to  develop and execute successful social media strategies.

  • Strong creative skills, including content creation, storytelling, and visual aesthetics.

  • Ability to analyze data and use insights to drive content strategy.

  • Excellent communication skills, both written and verbal, with a collaborative mindset.

  • Passion for sports culture, particularly basketball and American football, and a desire to connect with and build communities.

  • Ability to work independently and thrive in a fast-paced, remote work environment.

Preferred Skills:

  •  Experience with digital content creation tools such as Adobe Creative Suite or similar.

  • Knowledge of SEO, SEM, and digital advertising is a plus.

  • Familiarity with data analytics tools such as Google Analytics, Sprout Social, or similar platforms.

  • 2 to 4 years of experience in social media management, preferably within the sports, lifestyle, or apparel industries.

Work Environment:

  • This is a remote position, with a preference for candidates based in the Los Angeles area.

  • Occasional travel may be required to LA and other cities for team meetings, photoshoots, and events (approximately quarterly).

How to Apply:

Interested candidates should submit their resume and portfolio showcasing their social media work. Portfolios should demonstrate a mix of creative content, strategy, and analytics.

 
 
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